Webinar pipeline,
captured in the same hour.
Webinar attendees are warmest five minutes after the session ends. Most teams take five days to follow up — and watch the pipeline cool to nothing. A Loomal agent sends the recording, answers leftover Q&A, and routes high-intent leads to sales while attention is still high.
API Primitives used
mail_sendSend the recap fast
Agent sends the recording, slides, and CTA from the webinar identity within minutes of session end — not five days later.
mail_list_messagesWatch for replies
Attendees reply with leftover questions or pricing asks. Agent reads each one and decides whether to answer, escalate, or schedule.
mail_replyAnswer in-thread
FAQ-shaped questions get answered immediately. Sales-shaped questions route to a rep with the thread attached.
Webinar follow-up is always late.
Marketing runs the webinar. Sales is supposed to follow up. The handoff is a CSV that takes two days to clean and three days to import. By the time a rep sees the lead, the attendee has stopped thinking about the topic — and the conversion math collapses.
An agent removes the handoff entirely. The same identity that ran the webinar logistics sends the follow-up, fields the questions, and only escalates the leads that genuinely want a sales call. Attention stays hot, sales stays focused, and the handoff becomes a one-line internal alert instead of a CSV migration.
How to build it.
mail_sendSend the recap
Agent sends recording + slides + CTA to every attendee within minutes of the session ending. Each message threads against the registration confirmation.
mail_list_messagesRead every reply
Replies come fast. Agent classifies each — question, demo request, unsubscribe — and triggers the right next step.
mail_replyAnswer or escalate
FAQs get answered in-thread. Demo requests get a calendar booking. Sales-shaped replies route to a rep with full thread context.
Example prompt
“Send the recording to all 240 attendees of yesterday's webinar. For any reply asking about pricing or a demo, book a 30-minute call with the rep on rotation and reply in-thread with the time.”
What marketing teams build.
Same-day recap
Agent ships the recording within an hour of session end — capturing attention while the topic is still top of mind.
Q&A overflow
Questions that didn't fit the live Q&A get answered after the fact, in-thread, with the right speaker on the loop.
Lead scoring
Reply intent classification scores each attendee — hot leads route to sales, warm leads get nurture, cold leads exit cleanly.
Multi-language follow-up
Global webinars get language-specific recaps from regional agent identities.
Recording gating
On-demand recording requests get auto-fulfilled with the right tracking and follow-up sequence attached.
Why webinar follow-up needs an agent.
Webinar tools handle the broadcast and the registration. They don't handle the post-session conversation — and that's where the entire ROI lives. Splitting the follow-up across marketing automation and CRM means days of latency at exactly the moment attention is highest.
Loomal collapses the layer. One agent identity sends, reads, and replies, with full audit and instant escalation. The webinar funnel actually closes within the hour the session ends.
Per-webinar audit
Every send, classification, and escalation is logged against the webinar identity.
Attendee data internal
Lead data stays in your own infrastructure — no third-party marketing vendor in the loop.
Identity per program
Each webinar series can run on its own agent identity for clean reporting.
Convert attendees while attention is hot.
Recap, Q&A, and routing in one autonomous loop.