Press pitches that
actually get a reply.
Journalists ignore mass blasts. They read pitches that show you read their beat. A Loomal press agent personalizes each message, sends it from a real DKIM-signed PR identity, and watches the inbox so the reporter who replies gets a fast, human-feeling answer.
API Primitives used
mail_sendPitch from a real PR identity
Each pitch carries the brand's verified sender. Journalists see a real address, not a CRM forwarding domain or shared blast tool.
mail_list_messagesCatch the reply window
Reporters reply on tight deadlines. Agent watches the inbox so a quick yes turns into a story instead of a missed call-back.
mail_replyReply in-thread
Reporter asks for an exec quote? Agent threads the response inside the pitch conversation, with the right context attached.
Press lists are spray-and-pray.
Most PR tools work the same way: paste 200 reporters into a list, queue a pitch, blast. Journalists can spot the format from the subject line and they delete on sight. The pitches that actually land are the ones that look like one writer talking to one reporter — which is exactly the work nobody has time to do.
An agent solves the time problem without sacrificing the personalization. It reads each reporter's recent stories, drafts a pitch that fits their beat, and sends from a real PR identity. The reporter sees a thoughtful note, the team sees scale, and the conversation actually starts.
How to build it.
Personalize each pitch
Agent reads the reporter's recent coverage, identifies the angle that fits, and drafts a pitch that references real work — not a generic template.
mail_sendSend from a real address
Each pitch goes out from the press agent identity. DKIM headers verify the sender; reply-to threads cleanly back to the agent inbox.
mail_list_messagesWatch for replies
Agent watches the inbox continuously. A reporter saying 'tell me more' triggers a fast, in-thread reply with details and exec availability.
Example prompt
“Pitch our seed round to the 30 fintech reporters in my list. Personalize each pitch from their last 3 stories. When anyone replies, send them our press kit and offer my CEO for a 15-minute call.”
What PR teams build.
Funding announcements
Agent runs the entire funding pitch sequence — embargoed pitches, follow-ups, and reporter Q&A — from a real PR identity.
Product launches
Agent matches each reporter to the right product angle and sends individualized pitches at scale.
Executive thought leadership
Agent pitches op-eds and bylines to publications that fit each exec's expertise, with full context about prior coverage.
Earnings cycle outreach
Public companies use agent identities to manage quarterly press cycles with consistent messaging and full audit.
Local press coordination
Multi-city launches get city-specific press lists and local-angle pitches from regional agent identities.
Why press needs a real sender identity.
Reporters are trained to ignore blast tools. They check the sender domain, look at the threading, and notice when 200 other journalists got the same line. PR platforms make all of those tells obvious. A real sender identity, real DKIM, and real per-pitch personalization does the opposite.
Loomal gives the press function its own auditable agent identity. Every pitch is logged, every reply is captured, and every reporter relationship lives in a real inbox the team owns — not behind a vendor's data wall.
DKIM-signed pitches
Every outbound message is cryptographically signed and aligned. Reporters and their spam filters trust the sender.
Per-campaign audit
Pitches, replies, and follow-ups are logged against the press agent identity for clean reporting.
Embargo isolation
Embargoed campaigns get their own identity and revocation path, keeping leaks contained.