Listing leads
answered in seconds.
Real estate leads cool faster than any other channel. The agent who replies in five minutes wins; the one who replies in an hour loses. A Loomal agent reads every Zillow, MLS, or website inquiry, replies from a real broker identity, and books showings on the agent's calendar before competitors even open the lead.
API Primitives used
mail_list_messagesCatch the inquiry
Agent watches the broker inbox for new listing leads from any portal — Zillow, Redfin, MLS, the agent's own site.
mail_replyAnswer instantly
First reply goes inside the original thread within seconds, with the answer to the buyer's actual question.
calendar_createBook the showing
Interested buyers get a showing time on the agent's calendar without scheduling friction.
Speed-to-lead is everything in real estate.
Listing portals send leads to multiple agents at once. The agent who replies first wins the relationship. Yet most brokers reply hours later, after the buyer has already started touring with someone else. The five-minute window is the entire game, and humans can't sit at the inbox 24/7 to catch it.
An agent can. It reads every inquiry the moment it arrives, replies with a real answer to the buyer's actual question, and books the showing — all while the human agent is showing another house. The win-rate math changes.
How to build it.
mail_list_messagesCatch the lead
Agent watches the broker inbox continuously and parses each new inquiry for property, intent, and timing.
mail_replyReply with substance
First reply addresses the buyer's actual question — price, days on market, school district — not a generic 'thanks for your interest'.
calendar_createBook the showing
Interested buyers get a calendar event with the agent within minutes, eliminating the back-and-forth that loses leads.
Example prompt
“For every listing inquiry that comes in, reply within 60 seconds with the answer to their question. If they ask to see the property, book a showing on my calendar within 48 hours.”
What brokers build.
Portal lead capture
Agent handles inbound from Zillow, Redfin, and MLS portals from a single broker identity.
After-hours coverage
Leads arriving overnight or on weekends get immediate replies and booked showings for Monday morning.
Multi-listing routing
Different listings can route to different agents on the team based on geography or specialty.
Buyer qualification
Agent asks pre-qualification questions in-thread and routes serious buyers to the human broker.
Open-house follow-up
Open house attendees get personalized follow-ups from the agent within hours.
Why real estate needs an agent identity.
Real estate runs on relationships, but the relationships start with response speed. The window is too tight for humans to win consistently — and traditional auto-responders are obvious enough that buyers ignore them. An agent that reads, replies with substance, and books a showing is the only thing that competes.
Loomal gives brokers an identity that handles the speed game without losing the human feel. Every reply is real, every showing is on the right calendar, and every conversation is logged for follow-up.
Per-lead audit
Every inquiry, reply, and booking is logged with the broker's agent identity.
Lead data internal
Buyer conversations live in your own inbox, not a third-party CRM you don't control.
Identity per agent
Each broker on the team gets their own agent identity for clean lead attribution.