Creator partnerships
without the inbox chaos.
Influencer campaigns die in Gmail. Threads scatter, pitches go ignored, contracts get lost in DMs. A Loomal agent runs the entire creator pipeline from a real PR identity — pitches, negotiations, contracts, and confirmations — with every touch threaded and audited.
API Primitives used
mail_sendPitch from a real address
Each creator gets a personalized pitch from the brand's partnerships agent identity — DKIM-signed, threaded, and verifiably from the brand.
mail_list_messagesManage the back-and-forth
Negotiations span weeks and dozens of replies. Agent keeps every thread organized and surfaces the ones that need a human.
vault_getPull rate cards and terms
Standard rate cards, contract templates, and approved budgets live in the vault — agent reads them per pitch.
Creator pipelines collapse in email.
An influencer campaign starts with 50 creator pitches. By week three, half the threads are stuck mid-negotiation, a quarter are waiting on a contract, and the team has lost track of which creator agreed to what. The collapse isn't strategic — it's logistical. Email wasn't built for managing 50 simultaneous deal threads.
An agent is. With one identity holding the inbox, the rate cards, and the contract templates, the pipeline runs as a structured flow instead of a Gmail dumpster fire. Every creator gets a thoughtful pitch, every reply gets a fast response, and the team only sees the threads that actually need them.
How to build it.
mail_sendPitch personally at scale
Agent reads each creator's recent content, drafts a partnership pitch that references real work, and sends from the brand's partnerships identity.
vault_getNegotiate inside the thread
When a creator replies, agent pulls the right rate card from the vault and proposes terms inside the original conversation.
Confirm and document
Agreed deals trigger contract templates and confirmation emails — all logged against the campaign's audit trail.
Example prompt
“Pitch the 40 fitness creators in my list for our spring launch. Use the standard rate card from the vault, negotiate within the approved range, and ping me on any creator asking above $5k.”
What partnerships teams build.
Launch campaigns
Agent runs creator outreach for product launches, managing 50+ simultaneous deal threads from a single identity.
Always-on partnerships
Brands keep an evergreen creator program running through an agent identity that handles inbound creator inquiries continuously.
Affiliate onboarding
Agent onboards new affiliates, sends tracking links, and handles payout questions from a single channel.
UGC collection
Agent reaches out to existing customers asking for content, handles permissions, and stores assets in the campaign vault.
Multi-region rollouts
Each region gets its own partnerships identity and budget, with no cross-region budget bleed.
Why creator outreach needs an agent.
Influencer marketing is a people business that runs at logistics scale. The relationships are personal; the volume is industrial. Every existing tool picks one side — either CRM-style automation that creators hate, or hand-managed Gmail threads that don't scale past a dozen partnerships.
Loomal sits in the middle. The agent writes like a human, the inbox holds the conversation, the vault holds the commercial terms, and the audit trail makes it defensible. Creator partnerships finally fit a single tool that respects both sides of the relationship.
Rate cards encrypted
Pricing and budget data lives in vault entries scoped to the partnerships identity.
Per-campaign audit
Every pitch, reply, and contract touch is logged with timestamp and delegation chain.
Identity per region
Regional campaigns can run on isolated identities with separate budgets and revocation.
Run creator campaigns at scale.
Pitches, negotiations, and contracts in one agent identity.