Inbound leads, booked
before they cool off.
Speed-to-lead is the single biggest predictor of demo conversion. But scheduling links break, time zones get mangled, and reps miss the 5-minute window where intent peaks. A Loomal agent reads the inquiry, checks the rep's calendar, and books the meeting — in the same minute the lead arrives.
API Primitives used
mail_list_messagesCatch the inquiry instantly
Agent watches its inbox for inbound demo requests, contact-form forwards, or marketplace leads. extractedText gives the LLM a clean view of intent.
calendar_createBook directly on the calendar
Find an open slot, create the event, attach the prospect — no back-and-forth, no scheduling-link landing page, no abandoned funnel.
mail_replyConfirm in-thread
Reply to the original inquiry with the booked time, dial-in, and prep notes — all inside the conversation the lead started.
Scheduling links lose half your funnel.
Every B2B team knows the funnel leak: 'Click my Calendly to book a time.' By the time the prospect opens the link, picks a slot, fills out the form, and confirms, half of them have wandered off. The intent that brought them in evaporates somewhere between three browser tabs.
The fix isn't a better scheduling page. It's removing the page entirely. When an agent can read the inbound request, check the rep's real calendar, and propose a specific time inside the same email thread, conversion rates jump — because the prospect never has to leave the conversation.
How to build it.
mail_list_messagesWatch for inbound demo requests
Poll the agent's inbox for new threads. Filter on intent signals — 'demo', 'pricing', 'can we talk' — and hand the message to the LLM for qualification.
calendar_listFind an open slot
Pull the rep's calendar, identify free windows that respect timezone, working hours, and buffer time, and pick the earliest slot that fits.
calendar_createBook and confirm
Create the event with the prospect as attendee, attach a video link, and reply in-thread with the time and a short prep note.
Example prompt
“Watch my inbox for demo requests. When one comes in, qualify it against my ICP, find the earliest open 30-minute slot tomorrow, book it on my calendar, and reply to the prospect with the time and a Zoom link.”
What sales teams build.
Inbound SDR replacement
Agent qualifies, books, and confirms inbound demos 24/7. Reps wake up to a calendar full of qualified meetings instead of unread leads.
Marketplace lead capture
G2, Capterra, and review-site leads route to the agent's inbox. It books the call before the prospect compares your competitors.
Round-robin booking
Agent rotates demos across the rep team, balances load, and respects each rep's working hours and calendar.
Pre-call enrichment
Before booking, agent looks up the prospect's company, drops a one-paragraph brief into the calendar event, and tags the rep.
Reschedule handling
When the prospect needs to move the call, the agent reads the reply, finds a new slot, updates the event, and confirms — all without paging the rep.
Why direct booking beats scheduling links.
Every extra click in a funnel costs conversion. A scheduling link adds three: open, pick, confirm. Each click is a chance for the prospect to lose interest, get pulled into a meeting, or close the tab. An agent that books directly removes all three clicks and replaces them with a single confirmation in the email they already had open.
Loomal makes this possible by giving the agent a real inbox to receive the request, a real calendar to check, and a real outbound identity to reply from. No widgets, no embeds, no third-party tracking. Just a faster path from intent to meeting.
Calendar access is scoped
The agent only sees the calendars its identity is granted. Other reps' schedules stay private.
Every booking is audited
Each event creation logs the originating message, the agent identity, and the human who authorized the agent.
DKIM-signed confirmations
Reply emails carry the agent's verified identity, so confirmation messages don't get filtered as spam.
Book demos at the speed of intent.
Inbound to calendar event in under a minute, fully autonomous.